1.1 Tutor Doctor SOP Lead Generation

1.1 Tutor Doctor SOP Lead Generation

Purpose: 

Outline the marketing calendar and the importance of activity-based marketing programs executed at a Franchisee level.

Overview:                                                           

Lead generation is a critical component of running a successful franchise. A marketing plan must contain both community and online components, executed and monitored to deliver the required leads to support the top line enrollment goals of the business. Lead generation should be closely tracked and adjusted to align to ensure there is enough leads to support the number of consultations and ultimately enrollment sales needed.  Lead Generation should be done as cost effectively as possible (minimize F1 – Cost per lead)

Responsibility Overview:

  • Marketing and Business Development – successful execution of all lead generation marketing programs
  • Office Manager/Owner – review of lead generation programs and alignment to franchisee goals



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