Community Marketing Guidebook

Community Marketing Guidebook

Community marketing is a proactive approach to gaining more leads in your business. Community marketing efforts are often referred to as "Running for Mayor" as your are 'campaigning' to ensure that everyone in your territory knows who Tutor Doctor is and thinks to call you when they have an educational need. Community marketing is a daily and sustained commitment to engage with your community to inform them about your services. This is where ownership, ingenuity and grit really come into play. Community marketing is our strategic advantage and differentiates us from the competition. 

The Community Marketing Guidebook will provide you with practical strategies and tips on the following:


Eventing
  1. Types of events
  2. Finding and booking an event
  3. Setting goals – F1 & F2
  4. Planning & Preparing for event
  5. Working the event
  6. Collecting leads
  7. Following up after the event

Neighborhood Marketing
  1. Leafleting – types of leafleting and strategy
  2. Networking
  3. TD Introductions & tips for elevator speech
  4. School partnerships
  5. Business Partnerships tips and catalog
  6. Lawn / Pole signs including strategy & measurement

Hiring a Community Marketing Employee
  1. Recruiting
  2. Compensation / Incentives
  3. How to manage
  4. Measuring Effectiveness & Call tracking numbers

Resources
  1. Event survey example
  2. Weekly tracker example
  3. Part-time area coordinator sample job description
  4. Clickable links to resources / Knowledge Base articles throughout Guidebook

Download the Community Marketing Playbook from the attachments in this article!

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