At DBA this year, Kevin Hallinan will be speaking about the concept of the
buyer-seller dance and how to take the lead. In Kevin’s own words:
“In every sales conversation, someone is leading, and someone is following. When the buyer leads, we give away too much information and get next to nothing in return. Leaders most often get what they want, and of course, followers don’t. In this workshop, you’ll learn how to spot who’s in control, and to comfortably and seamlessly become the leader to achieve more of the results you want. When we close more business, we are able to help more people!”