Community Marketing Ambassador (CMA) Overview
What is a CMA?
A Community Marketing Ambassador (CMA) is a part-time team member who supports your community marketing efforts by building Tutor Doctor brand recognition in your territory. Acting as a brand champion in the local community, CMAs introduce families to Tutor Doctor and request permission to place Tutor Doctor lawn signs on private lawns.
By creating visible, consistent brand presence throughout the community, CMAs help build familiarity and trust with local families while contributing to lead generation and long-term business growth.
How do I get started with a CMA?
To get started with a Community Marketing Ambassador (CMA), begin by completing the franchisee eLearning course Strengthening Community Marketing with a Community Marketing Ambassador in TDU.
This course provides a complete overview of the CMA role and walks through the key steps for implementing it in your business, including how to recruit, onboard, and manage a CMA, as well as how to support effective sign placement in your territory.
If you do not see Strengthening Community Marketing with a Community Marketing Ambassador in your TDU, please reach out to training@tutordoctor.orgHow do I enroll a CMA in the CMA Orientation eLearning?
- Your name and email address
- Your CMA's first & last name
- Your CMA's email address
- Please allow 3 business days for the Home Office team to process your request.
- You will receive your CMA's login credentials via email
- You need to share the login credentials with your CMA so they can access the CMA eLearning portal and orientation course
How do I get started with the CMA Field Dashboard App?
To get started using the CMA Field Dashboard App, speak with your Business Coach or email training@tutordoctor.org. The Home Office team will set up your franchisee account and send you your login credentials.
Within your franchisee dashboard you can set up and manage accounts for your CMAs.
Where can I find more information about the CMA Field Dashboard App?
As the app continues to evolve, tutorials, guides, and updates will be maintained on the CMA Field Dashboard information webpage. Please use the webpage as your central point of truth for information about the CMA Field Dashboard app.
Can CMAs access the CMA Field Dashboard Information Webpage?
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