Community Marketing Ambassador (CMA) Overview

What is a CMA?

A Community Marketing Ambassador (CMA) is a part-time team member who supports your community marketing efforts by building Tutor Doctor brand recognition in your territory. Acting as a brand champion in the local community, CMAs introduce families to Tutor Doctor and request permission to place Tutor Doctor lawn signs on private lawns.

By creating visible, consistent brand presence throughout the community, CMAs help build familiarity and trust with local families while contributing to lead generation and long-term business growth.

How do I get started with a CMA?

To get started with a Community Marketing Ambassador (CMA), begin by completing the franchisee eLearning course Strengthening Community Marketing with a Community Marketing Ambassador in TDU.

This course provides a complete overview of the CMA role and walks through the key steps for implementing it in your business, including how to recruit, onboard, and manage a CMA, as well as how to support effective sign placement in your territory.

If you do not see Strengthening Community Marketing with a Community Marketing Ambassador in your TDU, please reach out to training@tutordoctor.org

How do I enroll a CMA in the CMA Orientation eLearning?

The Community Marketing Ambassador Orientation introduces Tutor Doctor, the CMA role, and community marketing. It also prepares CMAs to begin sign placement, including a sample script for speaking with homeowners. It takes about an hour to complete and equips CMAs with the foundational knowledge they need to get started.

Important:

Please complete the franchisee course Strengthening Community Marketing with a Community Marketing Ambassador in TDU before requesting access to the CMA Orientation course for your CMA.

Franchisee course completion will be verified before CMA Orientation access is provided.

To enroll a newly hired CMA in the Community Marketing Ambassador Orientation course, please complete the form below. You will need to provide:

1. Your name and email address
   
2. Your CMA's first & last name
   
3. Your CMA's email address
   

 CLICK HERE>>>> CMA Orientation Request Form

1. Please allow 3 business days for the Home Office team to process your request.
   
2. You will receive your CMA's login credentials via email
   
3. You need to share the login credentials with your CMA so they can access the CMA eLearning portal and orientation course
   

• Related Articles

• Tutor Skills

  Tutor Skills is an e-learning platform that provides tutors with professional development to support them in becoming effective tutors and mentors. Tutor Skills is also a tool that supports you in creating tutors, increasing your recruitment by ...

• Leveraging PTAs and PTOs for Business Growth and Community Engagement

  PTAs (Parent-Teacher Associations) and PTOs (Parent-Teacher Organizations) play a crucial role in enhancing the educational experiences of students by fostering strong relationships between parents, teachers, and schools. For Tutor Doctor, these ...

• How do I enroll my EC to the TDU’s EC Certification Course?

  Below are steps to enroll your Educational Consultant on the Tutor Doctor University’s EC Certification Course, o   Send signed Non-Disclosure Agreement to training@tutordoctor.com o   Send EC's First and Last name along with EC's email address o   ...

• Using NotebookLM as a Business Intelligence Tool: Franchisee Guide-IT-Ver

  Guide Outcomes This guide will support you with: Understanding what NotebookLM is and how it supports business growth Learning what documents to upload and why Knowing how to run monthly and quarterly business reviews using AI Extracting strategic ...

• Using NotebookLM as a Business Intelligence Tool: Franchisee Guide

  Guide Outcomes This guide will support you with: Understanding what NotebookLM is and how it supports business growth Learning what documents to upload and why Knowing how to run monthly and quarterly business reviews using AI Extracting strategic ...