Updating Business Address for SEO Purposes
Your physical business location is extremely important for SEO if your current physical address does not reside in your owned territory, we need you to provide an alternative business address.
Why your Physical Location matters to Google
Location is key to helping your business rank. Google’s goal is to provide the most relevant and local results to its searchers. Our goal in creating your site is to follow all of Google Best Practices to provide you with the best opportunity to rank highly within your service area. Since one of Google’s main focuses is on local results, the way that they provide results is largely based on the physical location of the business in relation to the physical location of the searcher. For this reason, it’s very important to have a physical address within the territory that you service. If you don’t have a physical address within your service territory, it can make it more difficult to rank for the searchers within your area.
While in a perfect world every Tutor Doctor home would be right in the middle of the service territory, we understand that this is not always the case. Sometimes you don’t own a physical location within your territory. We still want you to be able to rank well within your area, so here are a few tips on what you can do to remedy this situation.
Next Steps
If you don’t already have a physical address within your owned territory, you can follow one of the below options.
- Use a Friend/Family or Tutor’s Address - Ideally, we recommend using the address of a family, friend or tutor in the owned area. This address can be hidden from searchers views, all we need to do is “register” it as your physical location, and be able to send it a post card.
- Virtual Office - Do NOT work. - These are office buildings that you can rent out without actually inhabiting the location. Google requires that you must operate your business out of the business address that you provide.
- PO Boxes, Mail Box centers – Do NOT work. - These do not qualify as you cannot physically have a meeting with a client. Google wants to avoid verifying any spam companies, so they are very strict on this process
If you cannot find an address within your territory, we will pause on the creation of your Google Business Profile. Please be sure to email
marketing@tutordoctor.org with your address once you have one, and we will set it up for you.
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