Guidelines to Boosting Posts on Facebook

Guidelines to Boosting Posts on Facebook

Boosting you post is an easy way to reach more people. When you boost your post it will be appear higher in your audience’s News Feed and be seen by users who haven’t yet liked your page. However, that doesn't mean you should boost every post on your Facebook Page. Below are guidelines on the types of Facebook Posts to boost.

Types of Posts to Boost

  • Emotional posts - Student of the Month, great testimonials, flu bucket or stock the fridge thank you posts from other people, success stories, etc.
  • Tutoring Specials/Offers (Summer, Back to School, Report Card, discounts, referrals etc.)
  • Contest/Prize draw contests you’re running.
  • Timely posts such as ‘Discouraging report card’ around report card time.
  • Test Prep Boot Camps – create a Facebook Event and then boost that event post.
You want your audience to see you helping the community more than selling your services. That is our reasoning for boosting our school involvement activities and thank you posts. You want them to know that you care about the schools and community. - Alison Parker

Budget

  • See how a post performs organically first – if you’re seeing some engagement then look at boosting.
  • Boost for $10 – if the post is getting traction increase the budget to $30.


Audience

  • Opt for ‘People that like your page and their friends’.
TOP TIP: When boosting a post, your graphic can only contain 20% text or less, otherwise Facebook will not boost it. Use Facebook’s Text Overlay Tool to check your image before posting.

How to Boost a Facebook Post

  1. Go to your Facebook Page.
  2. Find the post on your Page you want to boost.
  3. Click the blue Boost Post button on the post. If the button is faded and un-clickable, learn more about why your boost is unavailable.
  4. Select the audience you'd like to reach (may select multiple) or click Create new audience. If you click Create new audience, you'll have the option to create an audience based on traits such as age, location, interests and more. We recommend selecting 'People thatlike your Page and their friends.'
  5. Click the drop-down below Total budget to select a budget for your boosted post. You can select a pre-filled budget or click Choose your Own and type in a custom budget. See budget recommendations above.
  6. Choose a duration option or type in a custom end date next to Run this ad until.
  7. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
  8. Click Boost.