More Powerful Than a Flyer: Academic Success Formula Book
The effort put into publishing a book shows just how passionate and invested we are in education and changing the trajectory of students’ lives. As the world has moved online, what a great opportunity to give away our Academic Success Formula e-books! You can easily gift an e-book via Amazon, Google Play and Nook and it’ll only cost you $0.99 USD per e-book!
Our book holds more power than any flyer or promotional email ever will. It’s a powerful tool and helps put YOU way out in front of your competition. Written by passionate franchisees in our network, this book is informative, relevant to your target market, full of valuable insights and has longevity.
How to Use the Academic Success Formula Book In Your Marketing
- Gift an e-book to every family after EVERY consultation you do
- As part of your follow up email after every consultation (whether you sold and enrollment or not), let the family know to look out for an e-book coming their way.
- Gift an e-book to school staff, guidance counselors, pupil premium coordinators, etc.
- Send them to tutors - this can be part of your orientation of new tutors, as well as sent to current tutors. Also ask them to review the book on Amazon!
- Gift them to prospects - as you collect email addresses of prospects from your Facebook Groups, no sale leads and more, be sure to send them an e-book to keep Tutor Doctor top of mind!
- Run a campaign to give away 50 free e-books - this can be a simple campaign run on Facebook with a boosted post. The first 50 people to comment or fill in a form get a free e-book! This is a great way to build brand awareness and build your email database.
How to Send an E-Book as a Gift
Amazon Kindle
Note: it’s important to ensure you have the correct country selected in your Amazon account.
Also be sure to let people know they can download the free Kindle App to read e-books on their phone, tablet and desktop! Learn more here >>
Google Play
E-books on Amazon and Google
Sample Email
Note: You may want to tweak the wording of this email dependent on who you’re sending it to.
Subject Line: A gift for you
Hi [First Name],
Intro about meeting/speaking with the person you’re emailing...
I wanted to personally send you a gift - Tutor Doctor’s ‘Academic Success Formula: How Ordinary Students Get Extraordinary Results’ ebook.
At Tutor Doctor, we believe academic success is a combination of knowledge and discipline. Without both of these qualities, we can’t expect our children to succeed, in school or in life. And while guiding our kids is not always simple, and rarely ever easy, the goal of this book is to help you identify and understand the areas that are most important to your child’s development.
Each chapter has been carefully researched and compiled by one of our Tutor Doctor franchise owners from around the world, with a focus on their personal area of expertise - from how to set realistic and achievable goals, to how nutrition can affect learning, to tips for getting into college. This book is a ‘how to’ guide for getting your child on the road to success, a road they’ll be travelling for lifelong learning.
It is our belief that, if we as educators and parents can teach our children how to realize their own potential, nothing will be impossible.
Look out for an email from [Amazon/Google Play] with a link to your copy of the ebook. I hope you find valuable nuggets of information to help in your student’s journey to success.
Best wishes,
Signature
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