Understanding Your PPC Data - How to Read Key Metrics in the Dashboard
These
videos will explain how to read and understand key metrics for your PPC campaign
managed by Scorpion and Savvy Search Marketing.
Related Articles
Key Factors for PPC Success
Key PPC Metrics Impressions - this number is basically the number of times your ad as been shown in search results once someone has searched something Clicks - these are the number of clicks on to your landing page (this is what you pay for - pay ...
How To Get More Online Reviews
HAVE YOU TAKEN THE GOOGLE REVIEWS E-LEARNING COURSE? Access the course via Tutor Doctor University. In this course you'll learn: The top reasons Google reviews are so important How to manage and optimize your Google Business Profile How to collect ...
Negative Reviews Response Scripts
Every business gets negative reviews. We are all human and sometimes experiences are not up to par. Review sites and social media just make it easier for people to share those experiences with the online world. The key is to address negativity in a ...
Google My Business Updates, Best Practices & Online Reviews
Cristina Terez presents updates about Google My Business, best practices for call tracking numbers and how to obtain or respond to reviews. All of this useful information can be leveraged to optimize your local SEO.
Call Tracking Phone Numbers
How do you know which of your community marketing strategies is generating leads? That's where call tracking comes in. By setting up unique phone numbers that redirect to your business number, you gain increased visibility into your lead sources. For ...