Public Relations Tool Kit

Download the Public Relations Toolkit attached to this article. The toolkit covers the following:

PR in Practice and Process

1. ​Developing your local media list and finding the right reporter
   
2. Finding contact information 
   
3. Building relationships with media
   
4. Sending your pitch, press release to the local market
   
5. Call script for your phone pitch
   
6. Following up on your pitch
   

Possible Pitch Angles/Reasons to Reach out to Media

1. Anniversary 
   
2. Special event 
   
3. Charity events/fundraisers
   
4. Timely events, national holidays, etc. 
   

The Results of Your PR Efforts: The Interview

1. Print & online interviews
   
2. Television interviews 
   
3. Radio interviews
   

Appendix

1. Talking points 
   
2. Template pitches
   
3. How to make the most of your PR coverage

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