STEM Facebook Contest Guide

STEM Facebook Contest Guide

Show your appreciation to teachers and promote your services by running this Facebook contest to give away a free STEM workshop. The best way to run this contest is as a prize draw – all names submitted get put into a ‘hat’ and you pull out the winner.

STEP 1: Create your Facebook Post

Use the video provided and write a post including the following information:
  1. When the contest is running
  2. How many STEM workshops you’re giving away 
  3. Rules (i.e. Like the post, comment with teacher’s name, school and grade. Winners will be randomly selected.)

Sample Post 
WIN A FREE STEM WORKSHOP FOR YOUR STUDENTS!
Tutor Doctor [location] is giving away [number] FREE 1-hour interactive STEM workshops for your class! All you need to do is nominate a teacher and their class by commenting below. 
Students will learn how to build working machines using simple household materials. Not only will they apply the Math and Science concepts they’ve learned in school, they’ll also develop fine motor skills, problem solving, critical thinking and communication skills. 
How to enter: LIKE THE POST AND COMMENT with the teacher’s name, school and grade. YOU MUST DO BOTH. Please only add one teacher's name per comment. Winners will be randomly selected. Contest ends [date and time].

NOTE: How you run the workshop is entirely up to you. You could offer this as an hour lesson during school time or as an after-school activity. 

STEP 2: Boost Your Facebook Post

  1. Once you’ve posted your contest post, follow these steps to boost your post:
  2. Click the blue Boost Post button on the post. If the button is faded and un-clickable, learn more about why your boost is unavailable. 
  3. Select the audience you'd like to reach. We recommend ‘People who have liked your page and their friends’.
  4. Select your budget. We recommend $10-$30.
  5. Choose a duration option, or type in a custom end date next to Run this ad until. We recommend 5 days.
  6. Select your preferred payment option. If there are no payment options available for your account, you'll be prompted to add one after clicking Boost.
  7. Click Boost.

STEP 3: Monitor the Contest

Monitor the post over the time you’re running the contest and keep track of teacher’s names for the prize draw. Make sure to interact with people commenting on your post by at least liking their comments – we recommend replying to their comments.

STEP 4: Announce Winners

Announce the winners on your Facebook Page & thank everyone who nominated a teacher.

STEP 5: Post About Winner’s  

Take photos with the teacher and students during the workshop and post these photos on your Facebook Page. This is a great way to showcase your participation with schools and the local community. Makes sure to have them sign photo release forms available in the Resource Library.

TOP TIP: Take marketing collateral (recruitment & consumer), STEM flyers, the ASF book, bookmarks etc. with you when you run the workshops. 

How to Upload the Video for Your Post

1. When you go to post, add your video. Add your post text. 

2. THIS STEP IS IMPORTANT IN ORDER FOR YOUR VIDEO TO BOOST.
  1. Go to Thumbnail on the right hand side.
  2. Next to Custom Image, click on Add Image
  3. Upload the ‘POWER UP LEARNING’ Image.
  4. In order for videos to be boosted the thumbnail of the video must comply with Facebook’s 20% text rule.
 

3. You can now publish the video and your post, and once published boost the post.


Alternative to Video: If you would prefer not to use the video, simply use the ‘Power Up Learning’ image for your post.

Resources

You can download the video file and image from the Resource Library HERE.

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