Tutor Doctor Team of the Week Campaign Guide

Tutor Doctor Team of the Week Campaign Guide

Overview

The Tutor Doctor Team of the Week initiative is a low-cost, high-engagement community marketing campaign designed to increase brand awareness, build goodwill with local families, and keep social media engagement active during slower lead-generation periods.

Developed by Veronyk Zinn and her team in Sudbury, Ontario, this initiative was created to maintain community visibility throughout the summer months when traditional lead sources tend to slow down. The campaign recognizes local youth sports teams by providing refreshments and treats while celebrating their accomplishments on social media.

The primary objective is not direct lead generation. Instead, the campaign focuses on building relationships, creating positive brand impressions, and increasing engagement with local families who fit Tutor Doctor's target demographic.

Why the Campaign Works

This initiative leverages several proven marketing principles:

  1. Increases Facebook and social media engagement
  2. Builds positive community awareness
  3. Creates opportunities for organic sharing by parents and coaches
  4. Keeps Tutor Doctor visible throughout slower summer months
  5. Connects with families who are actively investing in their children's development
  6. Generates user-generated content and community goodwill
  7. Creates ongoing touchpoints leading into the back-to-school season
Veronyk’s team was inspired by the success of the annual Stock the Fridge campaign, which consistently generated high levels of engagement from parents and educators.

How the Campaign Works

Each week, local sports teams are nominated by the public through a Facebook post.
A winning team is selected through a live Facebook draw and receives:
  1. A case of sports drinks (Gatorade or similar)
  2. A box of treats (Donut holes/Timbits, cookies, donuts, popsicles, etc.)
  3. Recognition as Tutor Doctor's Team of the Week
  4. A team photo with a custom Tutor Doctor's Team of the Week sign
The team is then recognized through a Facebook post, which parents and coaches often share with their own networks, creating a ripple effect of increased visibility and engagement.

To run a similar campaign in your community, follow these steps:

Step 1: Share Your Weekly Nomination Post

Every Sunday, publish a Facebook post that invites community members to nomimate local sports teams, such as:
  1. Hockey teams
  2. Soccer teams
  3. Baseball teams
  4. Basketball teams
  5. Swimming teams
  6. Track and field teams
  7. Any youth or adult recreational sports teams


Suggested Call to Action:
"Nominate a local sports team to become Tutor Doctor's Team of the Week! Comment below with the team name and help us celebrate the amazing athletes in our community."
Encourage participants to:
  1. Like your page
  2. Comment with a team name
  3. Share the post with other parents and teammates
Each nomination counts as one entry into the weekly draw. Multiple nominations from the same team create multiple entries.

Idea
Top Tip
If your social following is still growing, consider sharing the nomination post in local community Facebook groups from your personal profile to increase reach.

Step 2: Select the Weekly Winner

Every Wednesday:
  1. Collect all nominations
  2. Enter nominated teams into a digital spin wheel
  3. Host a Facebook Live draw
  4. Select the winning team
Idea
Top Tip
Facebook Live videos often receive strong organic reach and engagement, helping extend the campaign's visibility.

Step 3: Contact the Winning Team

Once a team has been selected:
  1. Contact a parent, coach, or team representitive
  2. Arrange to visit to a game or practice
  3. Have participating families fill out the photo and video release form
  4. Confirm attendance and logistics

Step 4: Deliver the Team of the Week Prize

At the team's practice or game: 
  1. Bring refreshments and treats
  2. Bring your Team of the Week sign
  3. Take team photos
  4. Celebrate the team
Step 5: Share the Winning Team

Create a Facebook post featuring: 
  1. A team photo
  2. The team name
  3. Congratulations message
  4. Tutor Doctor branding

Parents and coaches often share these posts with their own networks, creating a ripple effect of increased visibility and engagement.

Costs

Estimated one-time costs: 
  1. Team of the Week Sign: approx $60









InfoA coroplast sign with dry erase finish is recommended 
Estimated weekly costs:
  1. Sports drinks: approx $20
  2. Treats: approx $10
Total weekly investment: approx $30

Best Practices

Be Consistent
Consistency is critical to the success of this campaign. You must maintain a regular schedule throughout the duration of the campaign. That consistency helps build audience expectations and stregthens engagement.
Idea
Top Tip
Plan the duration of your campaign before you begin. Whether you decide on just a few weeks or the entire summer, be sure you can commit to that timeframe before you start.

Think Long-Term

While this campaign was originally designed for summer marketing, it can easily be adapted to run year-round by focusing on different sports. For example:

  1. Spring: Soccer, baseball
  2. Summer: Soccer, baseball, swimming, track
  3. Fall: Football, volleyball
  4. Winter: Hockey, basketball, skiing, curling
Idea
Top Tip
Consider transitioning from Team of the Week to Team of the Month during busier seasons.

Results We've Seen

This campaign successfully kept Tutor Doctor Sudbury present in the community during slower summer months while creating postive connections with local families. In addition, it resulted in:
  1. Increased social media engagement
  2. More comments, likes, and shares
  3. Greater brand awareness in the local community 
  4. Strong participation from local sports families
  5. Increased visibility leading into the back-to-school season

Supplies Needed

  1. Team of the Week social media graphic: https://drive.google.com/drive/folders/1kWBDyrLFAq7CjUfjjS1m2hVVhwT-pb8M?usp=sharing
  2. Team of the Week recognition sign: https://drive.google.com/drive/folders/1kWBDyrLFAq7CjUfjjS1m2hVVhwT-pb8M?usp=sharing
  3. Digital spin wheel for weekly draws
  4. Photo and video release form: https://dmsvo.tutordoctor.com/download/photo-video-release-form/
  5. Camera or smartphone for photos
  6. Sports drinks and treats
  7. Facebook page and Facebook Live access
  8. Social media scheduling tool (optional)

Resources





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