Understanding Your Campaign Performance: Cost of Sale Analysis Training and Excel Sheet Template
Cost of sale is a simple metric to measure the % of your total sales that was spent on a particular marketing campaign. This data point helps you understand how effective your campaign has been in generating sales.
Why Cost of Sale Is an Important Metric To Measure
This analysis will help you calculate cost of sales for any marketing campaign, giving you a clear idea how different campaigns are performing and what quality leads those campaigns are generating for you. You will be able to calculate the following key metrics for any campaigns:
- Cost of Lead
- Cost of Sale
- Lead to Sale %
- Cost of Sale %
How to Run Your Own Cost of Sale Analysis
Watch the below videos to learn how to run your own Cost of Sale Analysis using the attached template spreadsheet.
Running An Analysis on Leads Exported from BANG
Running An Analysis on Leads Exported from Scorpion Dashboard
Video coming soon!
Attached below is an Excel Sheet Template (with formulas) to run your analysis - please watch the above training videos before starting your analysis
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