Community Signs Playbook
Tracking Your Campaign Results
Importance of Call Tracking Numbers By setting up unique phone numbers that redirect to your business number, you gain increased visibility into your lead sources. For example, you may want to see whether branded or unbranded community signs generate ...
Lead Follow Up
Speed to lead is extremely important, no matter what marketing activity you’re executing on. If you’re not following up with your leads in a timely manner, then they are likely going to one of your competitors. Below are some recommendations to ...
Managing Complaints
It is inevitable. Some people will not like your signs. Remember, no matter what you do in life, you will find detractors. Community signs are used by small businesses and large corporations to get their brand out. Do not miss this opportunity for ...
Placement Strategy
Location is Everything Identify the neighborhoods, churches, schools, strip malls, etc. where families that fit your target market frequent. Income is an important factor - you may generate a lot of leads in high traffic areas but if they can’t ...
The Signs - Design & Messaging
Lawn/Yard Signs Putting up lawn/yard signs is an inexpensive way to capture the attention of potential clients in your community. Branded lawn signs will fuel your online marketing efforts and lower your costs of acquisition across all marketing ...
How to Create a Pole Sign Stapler
You’ll need the following items that you can get at Lowe’s. Everything will cost aprox. $49. 1 ½” diameter PVC pipe (we got a 5’ piece) 1 hammer stapler Pack of staples (we used T50 ½” staples) 1 piece of corrugated steel that is minimum 3/4” thick ...