Facebook Community Groups Playbook
Step 6: Plan your Time
As this is a social platform, it is important that you are deliberate with the time you are spending on it as a marketing tool for your business. The recommended amount of time per day spent on FB to engage with your groups, respond to posts and to ...
Step 5: Posting in Community Groups
The first thing you want to be sure of prior to posting in any community group is what are you allowed to post? It is common for groups to set specific days/threads where businesses are allowed to post promotional posts to the group. This is put in ...
Step 4: Direct Messaging
It is extremely important that you be proactive - don’t wait for someone to reach out to you once you’ve commented on their post. Instead send them a Direct Message (DM) to capture their contact information and set up a consultation if you can. Here ...
Step 3: Engaging on Posts
When you find posts where people are in search of tutoring support and/or asking for recommendations in the group, you will need to comment on the post to engage with the prospect, being sure to tag your Facebook Business Page. You can see an example ...
Step 2: Search for Keywords in Groups
Now that you have joined as many groups as you could find in your territory, the next step will be to do a search within those groups. Use the magnifying glass to search "tutor". You can also try other key words such as: “education”, “home school”, ...
Step 1: Find Local Facebook Groups to Join
Focusing on local areas within your territory, you will need to join as many FB groups as you possibly can. Use search terms based on the names of local neighbourhoods, sub-towns and areas to find localized groups. You can also search for groups ...
Introduction - Facebook Community Groups Playbook
The purpose of this playbook is to provide you with a step by step guide on how to market your business within your local online communities on Facebook. Let’s start with the basics: What are Facebook Community Groups? Facebook groups are created by ...