Cost of sale is a simple metric to measure the % of your total sales that was spent on a particular marketing campaign. This data point helps you understand how effective your campaign has been in generating sales. Why Cost of Sale Is an Important ...
The AdWords daily budget is the maximum amount that your campaign can spend per day (averaged over the period of a month). The actual spend is the cost spent on clicks in a day (over a period of a month). If your budget is $1000/£ 1000, your spend ...
Key PPC Metrics Impressions - this number is basically the number of times your ad as been shown in search results once someone has searched something Clicks - these are the number of clicks on to your landing page (this is what you pay for - pay ...