Community Marketing: Business Introductions & Partnerships
Engaging with local businesses will prove invaluable brand visibility, whilst also resulting in direct new business. By introducing yourself and Tutor Doctor to businesses in your territory and engaging in the activities listed below, you will tap into many new streams of potential clients –
- Display leaflets/posters in stores (silent salesman, notice boards, shop windows)
- Exclusive offers to customers and staff
- Develop relationships with business owners to generate referrals among their clientele
- Reciprocal marketing initiatives (you promote their business, they promote yours)
- Event opportunities (e.g. your stand at a trampoline center, gym, swimming pool, library, 10 pin bowling alley)
- Gain access to their internal benefits schemes (e.g. become listed on their intranet site or company newsletter)
Business visits and partnerships will also prove useful in building a healthy marketing database and growing your credibility as a high quality local business.
Key Points
- Always start the conversation with a smile, a warm handshake, and asking them “How’s business”?
- Your first thought should always be “What can we do for this business?” rather than “What can they do for me?”