Summer Reading Challenge Campaign Guide

Summer Reading Challenge Campaign Guide

The Summer Reading Challenge is a way for you to engage with your community and customers over the summer. It’s a simple local challenge – students read some of the books from a recommended reading list (or whichever books they like) and fill in a worksheet to show they have read the books. You can run this challenge in many different ways, but one of the simplest is to run a prize draw. All students who send in their worksheets to you after reading books can be entered into a prize draw.

The Summer Reading Challenge is a low cost marketing initiative, which will: 
  1. Give your students a reason to read this summer
  2. Enhance your reputation within your community 
  3. Give you a reason to stay connected with families even if their children are not being tutored during the summer months.  This will give you a better chance of retaining them as clients when the new school year begins.
  4. Allow you to connect with potential new prospects at events, through schools and most effectively, with referrals.
  5. Generate potential leads that can be nurtured over the summer months for when the new school year begins.
  6. Build up your database of emails for marketing purposes

How to Run the Campaign

Prize Draw

The simplest way to run this campaign in your local community is to run it as a prize draw.
  1. Collect worksheets from people who have completed the challenge
  2. Enter all the names into a ‘hat’
  3. Pick a winner (the winner could be chosen by grade/year/age group level)

Online

The recommended reading list is on the .com & .co.uk websites. You can direct people to this page through online promotion and ask them to contact you to enter the challenge.

Social Media
  1. Set up a simple Google Form for people to sign up for the challenge - this is great way to collect email addresses! Alternatively you could set up a Facebook Lead Ad. Check out the Facebook Ad guide to find out how. 
  2. Post about the challenge on your Facebook Page, Facebook Group, as well as other social channels you are on. 
  3. Boost your post on Facebook to reach more people if you wish to do so. 

Email Marketing Promotion
  1. Customers – email all current customers to encourage them to take part in the challenge
  2. Your database – email your whole database about the challenge

Local Website
  1. Include information about your local Summer Reading Challenge on your local website – speak to Scorpion about this.

Community Marketing


School Relationships
Speak with schools you have a great relationship with and offer this challenge to them to give to their students for free.

Business Partnerships 
Ask the businesses that you have partnered with to help promote the challenge to their client base!

Resources

Download all the below files for this campaign from the Resource Library:
  1. Recommended Reading List (on website)
  2. Completion Certificate
  3. Worksheet
  4. Social graphic
  5. Email templates

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