The Differences Between Facebook Pages, Profiles and Groups

The Differences Between Facebook Pages, Profiles and Groups

Pages

Businesses, organizations, nonprofits, public figures and more connect with their fans and customers through Facebook Pages. Pages are a free tool that help you grow your social media presence. Use Pages to reach new audiences and communicate 1–1 with fans or customers who care about your products, services or community.
  • It's a free public presence for your business.
  • You can connect with customers and people interested in your business.
  • You can communicate directly with people through posts you create and Messenger.
  • You can manage communication, learn more about your audience from Page Insights and grow your voice and presence across Facebook.

Below are just some of the features you can find on your Page.
  • About information: Add information about your business so that people who visit your Page can learn about your business, contact you, get directions and more.
  • Page Insights: Get engagement insights on posts you create, demographic information about your Page's audience, the number of visits to your Page and more.
  • Page roles: Give employees access to manage and post from your Page.
  • Messenger/Inbox: Manage and respond to messages from people and customers who visit your Page.
  • Call to action: Add a call-to-action button to drive people to take actions you care about, like sending you a message or calling you.
  • Notifications: Get notifications when people interact with your posts or follow your Page.
  • Post management: Use your Page's Publishing Tools tab to publish, schedule and draft posts for your Page so that you're always creating new and engaging content for your audience.

Example: Tutor Doctor Corporate Facebook Page




Personal Profiles

Facebook profiles are intended for personal use and to help you connect with friends, family and your community. Your profile may include a collection of photos, stories, posts and more that tell your story.

Why create a profile?
  • You can connect and share information and stories with your friends and family.
  • You can follow and get updates on businesses and organizations you're interested in.
  • You can get access to more features on Facebook, like the ability to create and manage Pages, groups and events.
  • You can get access to Messenger and can use it to start conversations.
  • You can create posts, share photos, upload videos, like and follow businesses, public figures, publications and more.
Example: Facebook Personal Profile


Groups

Groups provide a space to communicate about shared interests with certain people. Tutor Doctor has 2 Facebook Groups – Tutor Doctor Family and Tutor Share.
  • Tutor Doctor Family: This group is for all franchisees and Home Office staff to communicate, collaborate and share ideas.
  • Tutor Doctor Share: This group is for franchisees to share tutors.
You access these groups through your personal profile. These are not connected to your business page whatsoever.

Example: Tutor Doctor Family Facebook Group

    • Related Articles

    • Step 1: Find Local Facebook Groups to Join

      Focusing on local areas within your territory, you will need to join as many FB groups as you possibly can. Use search terms based on the names of local neighbourhoods, sub-towns and areas to find localized groups. You can also search for groups ...

    • Introduction - Facebook Community Groups Playbook

      The purpose of this playbook is to provide you with a step by step guide on how to market your business within your local online communities on Facebook. Let’s start with the basics: What are Facebook Community Groups? Facebook groups are created by ...

    • Facebook Page Template - How To Update Your Services

      Facebook has recently introduced 10 different Facebook Page templates. Each is designed to optimize your content for your target audience by having the Facebook templates designed for the different business types (shopping, venue, gaming, ...

    • Making Your Personal Facebook Profile Private

      Facebook personal profile and business page are two very different things. Your Facebook business page is all about your franchise and the Tutor Doctor brand. You may also use Facebook for personal use to connect with friends, family and share your ...

    • How To Add Shared Pages to Your Local Site From Your Website Dashboard [North America + UK]

      As part of our parent-child structure of the .com and .co.uk websites, we have shared pages for an array of topics including our subjects, our programs, our difference and more. To manage which shared pages appear on your local website, follow the ...