Call Tracking Phone Numbers
How do you know which of your community marketing strategies is generating leads? That's where call tracking comes in.
By setting up unique phone numbers that redirect to your business number, you gain increased visibility into your lead sources. For example, you may want to see whether branded or unbranded lawn signs generate the most leads. With each version of your lawn sign having a unique phone number, you will be able to determine this and then place more marketing money into the sign type that is working best.
You may also notice your PPC campaigns and local organic website have different phone numbers to your business number - these are call tracking numbers. They will tell what leads are coming from what marketing source, which then allows you to analyse a campaign's effectiveness by calculating your F numbers.
You can set up a call tracking account with Call Tracking Metrics, whose contact information can be found in the
Virtual Mall.
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