Holiday Season Marketing Guide

Holiday Season Marketing Guide

The holiday season is a wonderful time to strengthen your connections with families, students, tutors, and schools. It’s also an opportunity to showcase the caring, personal nature of your brand. Here are some thoughtful ways to engage your community during this festive period:

Personalized Greeting Cards

Spread holiday cheer with a simple, heartfelt gesture.

Families and Students
  1. Send a warm greeting card or e-card wishing them Happy Holidays or a prosperous New Year.
  2. Focus on gratitude rather than promotion—thank them for their trust and support over the past year.
  3. Make it personal. A customized message demonstrates the personal touch Tutor Doctor is known for.

Tutors
  1. Show appreciation for their hard work with a thoughtful greeting card or a small gift (e.g., Starbucks or Amazon card).
  2. This simple gesture enhances tutor retention and boosts your employer brand.
Check out the holiday greeting cards here: NA/UK and LATAM

E-Cards and Emails


If you prefer a more digital approach, personalized emails work just as well as cards.
  1. Use platforms like Constant Contact or MailChimp to send customized emails.
  2. Ensure your client or tutor lists are accurate and include first names for that personal touch.
Check out the holiday email headers here: NA/UK and LATAM


Social Media

Wish your followers a Happy Holiday season using branded graphics or a personal family photo to add a genuine, warm touch.
  1. Choose from a variety of pre-designed holiday graphics.
  2. Consider sharing a family photo, sending best wishes from your family to theirs. This builds a deeper, more personal connection with your audience.
Check out the holiday social graphics here: NA/UK and LATAM

DIY Gifts for Schools

Schools are the most credible referral you can have – little acts of kindness like this can help you turn them into regular referrals. Build brand loyalty and recognition in your community through simple and thoughtful gifts.
  1. Explore the DIY Gifts Guide for easy, affordable ideas.
  2. Personalized gifts can strengthen relationships with teachers and administrators, turning them into trusted referral sources.

Local Events & Parades

The holiday season is filled with community events—make sure to get involved!
  1. Attend Christmas markets, Santa photo booths, parades, pop-up events at grocery stores/ coffee shops and more.
  2. These events offer excellent visibility, and showing up makes a lasting impression on your community.

Volunteer & Give Back to Your Local Community

Giving back during the holidays is a great way to get involved with your community, and can be a great team-building activity to do with tutors, creating a positive company culture and highlighting our brand values. Some ideas for holiday giving include:
  1. Volunteering at soup kitchens or shelters.
  2. Hosting a food or clothing drive with clients, schools, and tutors.
  3. Organizing a campaign for students to write thank-you notes to community members like healthcare workers and teachers.
  4. Spending time at seniors' homes or putting together care packages for those in need.
  5. Create holiday baskets to give away to community members

Getting Ready for the Holidays with Veronyk Zinn & Tiffanie Comier [Video]

Watch this insightful video where Veronyk Zinn & Tiffanie Comier from Tutor Doctor Sudbury share how they prepare for the holiday season. From school partnerships to community involvement, their strategies provide practical ideas you can implement in your own communities! 



Franchisees in the Community


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