Maximizing the Impact of Online Tutoring for Your Business

Maximizing the Impact of Online Tutoring for Your Business

Online tutoring offers clients flexibility in their tutoring sessions and can be a complement or alternative to in-person sessions. It provides unique benefits to students, tutors, and families while maintaining the high-quality educational support we promise to deliver. 

When it comes to your business, online tutoring is crucial for the flexibility and scalability it offers. It allows franchisees to reach more students, increase tutor utilization rates, provide consistent and high-quality educational support, and adapt to varying needs and schedules. This flexibility can lead to increased client satisfaction and business growth.

Key Benefits of Online Tutoring

Like in-person tutoring, online tutoring allows us to fulfill our mission and deliver on our promises to families. It also provides additional benefits that in-person tutoring doesn’t. Here are some of the key benefits of online tutoring:
  1. Flexibility
    1. Students can work with a tutor in the way the works best for their needs and learning styles.
    2. Two household families can create a hybrid tutoring schedule that’s consistent and fits everyone’s schedules and routines.
    3. Students and tutors can easily hold additional sessions to prepare for exams or finalize important assignments. 
  2. Session consistency
    1. Students don’t need to miss sessions when traveling or on vacation.
    2. Sessions don’t need to be canceled in inclement weather.
    3. Sessions don’t need to be canceled in times of public health concern or when other household members are ill.
  3. Tutor Utilization
    1. Without the need to travel, tutors have time to work with more students, increasing your student:tutor ratio and tutor satisfaction.
    2. Specialized and lower-demand subject tutors can work with students outside their geographic area, increasing their student load and satisfaction.
  4. Accessibility & Matching
    1. Students can access a broader range of tutors, including those with specialized expertise.
    2. Without the need to consider geography when matching, you have access to more tutors on your roster and can focus on finding the best tutor to meet student needs without concern for location.
  5. Technology Integration
    1. Tutors can incorporate interactive tools and multimedia content more easily into sessions, enhancing student learning experience and outcomes.
    2. Tutors can easily share digital materials and track progress using online platforms, allowing for more tailored instruction.
  6. Session Recordings
    1. Sessions can be recorded and reviewed by students later, providing additional learning opportunities and concept reinforcement.
    2. Recorded sessions provide transparency for all parties and add an additional layer of safeguarding and accountability for students and tutors.

During a collaborative call with some of the most successful women in Tutor Doctor, the group discussed the percentage of their tutoring hours delivered online, the value of online tutoring, and client’s perceptions of online tutoring. In this clip, Tejal Mali (26% of hours delivered online) and Kim Rohr (53% of hours delivered online) share their thoughts. 


Pricing Online Tutoring

Online tutoring delivers the same high-quality learning experience and tailored outcomes as in-person tutoring, and it has unique benefits that students and tutors don’t get with in-person sessions. As online tutoring provides the same level of personalization, positive student outcomes, and quality learning experience, it should be priced the same as in-person tutoring sessions. As you build your pricing strategy, consider both the benefits of online tutoring and the following: 
  1. Quality of Instruction
    1. Online sessions provide the same expertise and personalized attention from qualified tutors as in-person sessions.
  2. Additional Value
    1. Increased flexibility in matching and scheduling, greater session consistency, access to session recordings, and an additional level of convenience can add significant value for both students and parents.
  3. Operating Costs
    1. Online platforms, interactive tools, and multimedia resources often incur additional operating costs for the franchisee, such as the monthly fee for the meeting platform used. These costs should be passed on to the client via your hourly tutoring rate.
  4. Tutor Costs
    1. Tutors are compensated for their expertise and time; therefore, your tutor pay rate should be the same whether the tutor is tutoring online or in person. An equal tutor rate and a reduced hourly rate for online sessions will increase your tutor margins for online tutoring.

Overcoming Common Objections

Families are usually open to online tutoring; however, some need additional insight from you to understand how it will benefit their students, especially if they had a negative experience with online schooling during the COVID-19 pandemic. Here are some strategies to overcome their objections to online tutoring: 
  1. Highlight the Benefits and Value
    1. Flexibility and convenience of online sessions
    2. Consistency in session schedule and fewer cancellations
    3. Hybrid tutoring options and easy access to additional sessions
    4. Greater access to specialist tutors
    5. Increased technology integration
    6. Session recordings for safeguarding and concept reinforcement
  2. Demonstrate Online Tutoring as a Solution
    1. Showcase success stories and testimonials from other families
    2. Provide demonstrations to illustrate the effectiveness of online tutoring. You can use these online tutoring session highlight videos:
      1. Elementary math session: https://youtu.be/kZPkzc0rAZs?si=I62mgAKjElbMUDBh
      2. Elementary reading session: https://youtu.be/ohRE70UVibU?si=bzHEXpY2f0TyCAIG
    3. Offer a free trial session so the family can experience online tutoring and decide if it will be the right fit for them
  3. Address Specific Concerns
    1. Discuss the measures in place to ensure quality and consistency, such as session recordings, session reports, and accountability and expectations of the tutor
    2. Explain that online tutoring and online schooling are not the same learning experience. Unlike online schooling, online tutoring is: 
      1. One-to-one
      2. Customized to the student’s needs, interests, and learning style
      3. Tailored to the student’s pace
      4. Provided by a hand-picked tutor best suited to connect with and support the student
    3. Remind them of our re-match and money-back guarantees
Remember to tailor your approach to the family's specific concerns and objections.

Online Tutoring Best Practices

Whether sessions are in-person or online, the same basic best practices apply, such as punctuality, preparation, professional appearance, and effective communication. In addition, there are some best practices and considerations specific to online tutoring. We recommend that your tutors complete the Online Tutoring certification course in Tutor Skills to prepare for online tutoring. This course is free to tutors and provided at no cost to you! To learn more about Tutor Skills and access the resources to share Tutor Skills with your tutors, please visit the Tutor Skills Knowledge Base article.
 It is strongly recommended that you also complete the Online Tutoring certification course. This will allow you to support your tutors with online tutoring and provide insights that you can use in consultations to inform families about online tutoring as an option for sessions, share the benefits, answer their questions, and set realistic expectations. 

Attached to this Knowledge Base article is the PDF TD-OnlineTutoringTips. This document is a summary of some of the online tutoring tips and best practices that tutors should keep in mind when preparing for and delivering online sessions, as well as for building rapport with families in the online space.

Supporting Online Tutors

 A key reason tutors are working with you instead of working independently is the support you and your office provide. In general, online tutors need the same support from you as in-person tutors, such as consistent feedback and ad hoc problem-solving. However, online tutors also need to understand the expectations of them specific to online tutoring and how to handle common situations that may arise. Attached to this Knowledge Base article is the Word document Online Tutoring Policies Template. This online tutoring policies template will help you define and communicate your expectations to online tutors. Edit the template to suit your operations and needs and save it as a PDF before sharing it with tutors. 


By understanding and leveraging the benefits of online tutoring, maintaining high standards of etiquette, and effectively supporting tutors, franchisees can maximize the impact of their online tutoring services. This approach not only ensures client satisfaction but also drives business success and growth.

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