Tutor Series Part 3: Retention Incentives, Utilization & Best Practices

Tutor Series Part 3: Retention Incentives, Utilization & Best Practices

In the last part of the Tutor Series you'll learn from some of the best franchisees in this area of the business including Rob Kerrison, Nicelle DePatie and Raquel Cuaron who share their tips and best practices in retaining great tutors for 2023. 

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Additional Resources


The Tutor Matrix is a tool that you can use to prioritize your communication and tutor retention efforts according to a tutors value to your business. The matrix divides tutors into 4 quadrants based on their engagement with Tutor Doctor and client demand.  You can download the Tutor Matrix image at the bottom of this article. 

Franchisee panel with Nika Fouquet, Raquel Cuaron & Jessica Bush discuss the onboarding process of tutors. The agenda includes keys to their onboarding process, how they treat their tutors like customers and offer guidance to franchisees on how they can maintain their margins below 40%. 


Newsletters are a way to provide your tutors with important information and resources and demonstrate that you are here to support them. It is important that your newsletters are engaging and content rich, but not overwhelming, to ensure that tutors read them and use them as a resource. 

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