2022 Marketing Review: What it Means for Your Business in 2023 (RESOURCES)

2022 Marketing Review: What it Means for Your Business in 2023 (RESOURCES)

Throughout 2022 the Marketing Team focused on brand building initiatives, as well as building and enhancing programs for local lead generation. Review the below presentation from Michelle Morris to get a review of those 2022 iniatives and actions you can take in 2023. 

Presentation Recording


Franchisee Resources

Content Marketing

  1. 2022 Content Performance Report >>
  2. 2023 Content Calendar & Additional Resources >>
  3. Content is King: Leveraging Our Content to Build Relationships & Trust In Your Community >>
  4. How to Get Local Video Testimonials From Your Clients & Tutors >>

Public Relations & Press Coverage

  1. Public Relations Training & Resources >>
    These resources will provide tips and guidance on how you build relationships with your local media and work to gain local media coverage. 
Have a great story that you think is PR worthy? Get in touch with the Marketing Team!

Local Website Performance

  1. Localize Your Website >>
    Click above to learn more about the ways in which you can leverage your local site to add local content and updates. 

Google Reviews & Google Business Profile Optimization

Google reviews and your Google Business Profile are one of the simplest ways you can impact your online performance - for no cost other than your time! Check out the resources below.
  1. How To Get More Online Reviews >>
  2. DBA 2021: Simple and Practical Strategies to Improve Your Local SEO >>
    PW: dba2021
TOP TIP: Set a monthly goal for the number of Google reviews to generate and create an action plan to hit those goals!

Community Signs Excellence Program

By signing up for the program you get: Free call tracking number, Location dashboard to track community sign leads and call recordings, Email lead notifications and call recordings. If you're placing signs and not signed up for the community signs program, you can can sign up today! If you’re already signed up, leverage your dashboard link  for recordings and reporting on an ongoing basis. You can’t manage what you can’t measure, this is the beauty of the community signs program. If you don’t have your link or are unsure if you have one, please send an email to support@tutordoctor.org
  1. Sign up for the program >>
  2. Community Signs Placement Playbook >>
  3. Community Signs: Hiring/Outsourcing Playbook >>
    This playbook is a step-by-step guide on how to reliably hire/outsource and train people to place your community signs.
  4. Slow Down Sign Campaign >>
    The Slow Down Sign campaign is a great way to build brand awareness in your community as well as give back. These types of signs are popular in many communities to help protect children that are playing in the streets. 

2023 Marketing Planning

Check out the Marketing Planning Tool below!
  1. Access Tool >>

Putting Your Plan Into Action

We have an array of Boot Camps coming up throughout the year to support with your local marketing efforts! Be sure to check out the events calendar to see what's coming up. 
  1. Education Events Calendar >>

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