Exam Preparation Marketing Guide (SA)
This guide will provide strategies and tactics to effectively market Tutor Doctor’s exam preparation services. With the upcoming exam season, this is the perfect opportunity to support students while driving new sales and re-enrollments.
Existing Customers and Re-Enrollment
Your most loyal customers are already within reach. Focusing on re-enrollment not only boosts revenue but strengthens customer relationships and encourages referrals.
Direct Outreach: Call existing customers to inform them of special exam prep promotions.
Follow-Up with Past Clients: Offer short-term packages for those who lapsed.
Tutor Advocacy: Ask tutors to leave flyers with test prep details.
Email Campaigns: Regularly update clients and unconverted leads with tips, success stories, and offers.
Referral Incentives: Encourage customers to share their success stories and offer discounts for referrals.
Pro Tip:Refer to this additional YouTube resource for a step-by-step guide on setting up a Mailchimp account and using it to create effective email drip campaigns: MailChimp Guide
Access Exam Drip Email Templates Here:
Email One: Exams Are Coming
Social Media Strategy
Utilize Facebook and Instagram to showcase testimonials and exam-related content.
Showcasing Testimonials and Study Tips: In the months leading up to the exam season, franchise owners can strategically post testimonials from satisfied students and parents, alongside infographics with study tips and tricks. This approach not only builds trust but also positions Tutor Doctor as an authority in exam preparation. Links to relevant blogs and resources can further enhance the value of each post.
Content Plan:
- Success stories and positive testimonials.
- Exam tips and strategies.
- Special offers like "FREE Consultation for Early Enrollment."
Resource Library Franchisee owners can use the exam prep creatives and infographics in the Resource Library to enhance their social media posts. Below are links to relevant assets:
Blogs
Below are links to past blogs that can be repurposed, with more blog content to be scheduled on your Rallio account:
Strategies To Improve Memory Skills
The Pomodoro Technique: Time Management Method
A Guide To Different Learning Styles
Social Media Captions
Use these suggested captions to accompany your social media posts or when sharing blog content on your accounts, making it easier to engage your audience with compelling and relevant messaging.
Avoid last-minute panic! Get the right tutor for your child and build strong study habits before exams. Book a free consultation today and set them up for success! #ExamPrep #SmartStudying
No more cramming, just smart studying! With personalized support, your child can master exams with confidence. Find the right tutor today! #ExamSuccess #StudySmart
Reduce exam stress with expert guidance! The sooner you start, the better you score. Don’t wait—secure your child’s spot with a tutor who matches their needs. #PrepareAhead #TutoringWorksBoosting New Sales with Community Marketing
Flyer Drops: Distribute exam prep flyers at local schools and community centers.
Check out the existing articles on the Knowledge Base for tips on effectively planning and executing flyer drops and community signage placement to maximize your outreach.
Brand Activation Events: Set up booths at school events to engage directly with parents and students.
Partnerships: Collaborate with school counselors and community clubs, such as sport centres or community centres for referrals.
Ramping Up Tutor Recruitment
Enrollments will start coming in quickly once the exam season begins – make sure you have a good tutor roster to be prepared!
Timing: Start recruitment at least one month before the peak exam season (June/ July)
Channels:
Social media postings.
Online Job Sites
Referrals from current tutors.
Partnerships with universities and teaching programs.
In order to build up touch points with potential tutors and increase your pool of potential tutors, you should be utilizing all of these buckets for your recruitment marketing.
Marketing Resources & Files
Below is a list of materials that are available to you in the Resource Library:
Social cover photos / Facebook, LinkedIn headers
Social promo graphics
Website hero image
Flyer
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