Why do I need to use an email marketing platform?
If you are sending a mass email to your clients, you must use an email marketing platform such as Constant Contact. Mass emails must NOT be sent through your normal email system as this can cause the tutordoctor.com / tutordoctor.co.uk domain to be blacklisted, affecting all email addresses using that domain.
Benefits of Using an Email Marketing Platform
- Anti-Spam Laws - it ensures you are adhearing to the laws in the country you are in such as Canada Anti-Spam Law, GDPR. It allows people on your list to unsubscribe from marketing emails.
- tutordoctor.com domain being blacklisted - as explained above, sending mass emails through your normal email provider such as rackspace and Outlook can cause issues for the tutordoctor.com domain affecting the whole network.
- Manage your lists - it allows you to manage lists of contacts and segment them (e.g. clients, prospects, tutors). It also means you can add the details of each contact (first name, last name) allowing you to send personalized emails.
- Testing & optimization - you can run A/B tests on subject lines to increase open rates.
- Measurement - you can monitor the success of your email marketing campaigns by seeing open rates and click through rates.
